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Design Brief

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1). Client Details

Name

Address

Post Code

Phone

2). Brief project description

3). Company Overview

Brief overview of company (products, services, history, future plans, etc).

4). Target Message

Three words or phrases that would summarise your company. (Examples could include prestigious, friendly, corporate, fun, forward thinking, innovative, cutting edge, etc).

5). Current Branding

Do you have any current branding (adverts, current websites, logo, etc)? If so, how important is it to maintain your current image?

6). Typical Visitor

Do you have any current branding (adverts, current websites, logo, etc)? If so, how important is it to maintain your current image?

7). Primary Action

What is the primary action the site visitor should take when coming to your site (make a purchase, become a member or search for information etc)?

8). Competitors Websites

Competitor 1

Competitor 2

Competitor 3

9). Good Website Design

Good Website 1

Good Website 2

Good Website 3

10). Poor Website Design

Poor Website 1

Poor Website 2

Poor Website 3

11). Visual Elements

Describe visual elements or content that should be utilized from your current site or marketing materials (logo, colour scheme, navigation, naming conventions etc.)

12). Basic Site Map

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10